# Insight: [Single most impactful sentence from the research]

**Summary**: We investigated [Problem] and found that [Key Insight]. This suggests we should [Primary Action].

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## Key Takeaways

- **[Insight 1]**: [Brief explanation].
- **[Insight 2]**: [Brief explanation].
- **[Insight 3]**: [Brief explanation].

## Visual Highlights

[Insert Plotly Chart 1: descriptive title like "Top 10 categories for North America"]
> **What this shows**: [1-sentence explanation of the visual trend].

[Insert Plotly Chart 2: descriptive title]
> **What this shows**: [1-sentence explanation].

## Example Impact

[Describe a specific user story or data point that illustrates the finding in human terms.]

## Next Steps

- [Department-level action 1]
- [Department-level action 2]

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*For the full technical breakdown including exact methodologies and raw queries, please refer to
the [Link to Confluence].*
